A daily practice for people who want to grow

Read between your own lines.

Two minutes in the morning. An honest reflection at night. Weekly patterns, monthly mirrors, quarterly arcs.

Currently in closed beta.Public launch ahead.
Download on theApp Store
Free daily practice, forever.Upgrade for insights · iPhone, iOS 17 or newer.
The practice

Two rituals. One continuous thread.

No distractions break your train of thought. The practice is the product.
Everything else lives behind the menu.

Day complete
01
Morning · 1–2 min
Choose where your attention will go.

Pick a sphere. Pick an intention. Then name the moment it will actually be tested. Anchoring an intention to a real situation is what turns a good idea into a kept one.

02
Evening · 5–10 min
What happened when the moment came?

One question per intention. Honest, not performative. Mark a moment pivotal that opened your eyes and brought you a fresh perspective.

03
Day complete
Notice your days as they are.

No streak. No badge. The reflection is the record. You give yourself the room to show up as who you are.

The insights layer

Insight helps you discover what you couldn't quite say.

Upgrade to see the wood through the trees. Weekly patterns look for the thread across seven days. Monthly mirrors name the shape across four weeks. Quarterly arcs see the path.

Weekly pattern
The thread across seven days
Monthly mirror
The shape across four weeks
Quarterly arc
The direction of three months
Your response
Write back. The next read knows.
Why this works

Built on research, not on streaks.

Four ideas shaped every screen in the app. Each one has a specific job.
Nothing is decoration.

Narrative identity
McAdams · 1985–2024

People who can hold their life as a story that still makes sense, finding agency and meaning in its harder chapters, tend to report higher wellbeing. The work is not analysing yourself from the outside, it is authoring a self that holds together as it changes. Each evening entry here adds one more honest line to that longer story.

Implementation intentions
Gollwitzer · 94 studies

Naming when and where an intention will be tested, not only what you intend, produces a reliable medium-to-large gain in follow-through across a wide range of behaviours. The gain comes from deciding the when and the where in advance. Anchoring an intention to a moment of your day is how a wish becomes a plan you actually meet.

Unforced change
Ludwig, Brown & Brewer · 2020

Seeing your behaviours and patterns clearly can be enough to change them, and this app gives you a surface for exactly that. We banned streaks, so you never perform to an artificial target. You make conscious choices and answer only to yourself, each day, week, month and quarter, and become who you decide to be.

Habit formation
Lally et al. · 2010

New behaviours reach automaticity slowly and unevenly, taking anywhere from 18 to 254 days, with a median close to two months. The curve climbs fastest at the very start, yet lasting change asks for consistent dedication over time. Genuine engagement with your insights will shape the experience in ways you notice.

Pricing

One price. No tiers. No surprises.

The daily practice is free, forever. The insights layer is the paid product. The first insight arrives on day 8. Read it before you decide.

Daily practice
Free
Forever. Yours.
  • ·Morning ritual: set 1–3 intentions with anchor
  • ·Evening ritual: close-out + elevation
  • ·Reflections archive, calendar, day detail
  • ·Pivotal moments, on-device only
Start the practice
Insights
$6.99/month
Monthly · cancel anytime
  • ·Everything in the daily practice
  • ·Weekly, monthly, and quarterly insights
  • ·Two-way response: calibrate the next read
  • ·First insight gifted
$59.99 / year also available · save ~28%

Subscriptions are managed in the App Store. Cancel anytime.

Privacy

What you write is yours. We mean that literally.

Inner work needs a private room. Intentions is built so your writing stays close to you and so leaving costs you nothing.

01
On device.

Your writing stays on your iPhone by default. Nothing has to leave it for the daily practice to work.

02
iCloud, your call.

Optional iCloud backup, off by default. One toggle. End-to-end encrypted when Advanced Data Protection is enabled.

03
Consent for insights.

Insights only run after explicit consent. Withdraw at any time, and future insights stop the same day.

04
Yours to take.

Export everything whenever you like.

About

Everyone deserves to grow.

The world becomes a better place when people try to become better versions of themselves. Not perfect. Not transformed overnight. Just a little more deliberate, a little more honest, a little more present than yesterday.

We will not manage it every day. But over time, the practice accumulates. We become easier to be around. We make better decisions. We inspire the people near us. And we contribute, quietly, to making this a more considered world.

That is what this app is for.

Common questions

Honest answers.

Consistency compounds, yet the practice is yours, not the app's. Missing a day is a missing day, not a failure.

A journal is a place to write. Intentions is a structure that turns writing into an arc: a morning anchor, an evening close-out, and a weekly read of the pattern across them.

You receive your first insight as a gift, no card needed. Read it. If it lands, you can subscribe. If it doesn't, the daily practice stays free forever.

Yes. Below every insight there's a response field. What you write there feeds the next insight, so the read can be calibrated to you.

On-device first. iCloud backup is opt-in. Insights run only with your consent. Export everything whenever you want. Delete your data when you decide.

Not yet. iOS only, built natively in SwiftUI to begin with.

Streaks turn an inner practice into a compliance dashboard. The research is clear: extrinsic rewards corrode the intrinsic motivation that makes growth possible. So we keep you honest.

Get in touch

One inbox. A real person.

Bug reports, feature requests, philosophical objections, kind words. All welcome.